As part of its Corporate Social Responsibility initiatives, Bajaj Hindusthan Sugar Ltd. (BHSL) is making an impact at the grassroots level on the development and efficient use of natural and human resources. The Company has initiated and integrated community development programmes focusing particularly on water harvesting and its efficient utilisation for distressed farmers in the suicide-prone zone of Wardha district in the Vidarbha region of Maharashtra. The Company, under the integrated water resources development programme, constructs check dams, percolation tanks and ponds/farm ponds, etc. The Company is also working towards the revival of rivers through dredging and widening of river beds, bori bandhs, inter-linking of water bodies through link water channels/canals, wells and bore wells, recharging through rainwater, gabion structures and farm bunds, etc.

Besides water harvesting measures, the Company is sensitive to and has created awareness regarding the efficient use of water for agriculture. It promotes micro-irrigation systems, such as drip and sprinkler irrigation, horticulture plantation, dairy farming and less water-intensive short-duration cash crops.

The Company's concerted efforts toward the initiative have positively impacted 8380 acres of agricultural land across 101 villages of the Wardha district and consequently, directly benefitted 4473 farmers. These programmes are planned and implemented through an experienced and professional team under the Kamalnayan Jamnalal Bajaj Foundation based at Wardha.